Dylan Barter
Sep 6, 2023
  307
(0 votes)

Using Google’s structured data to improve your SEO in Optimizely's B2B Configured Commerce

Introduction

Following proper markup standards for search engine optimization is imperative for the success of every website. While Optimizely B2B’s platform properly follows the guidelines for setting structure data for google to crawl on the pages that come out of the box, it’s important to make sure any new pages follow similar guidelines depending on the type of page.

The way any content management system provides the ability to create dynamic content easily in small containers can make it difficult to apply structured data. To make it easier with Opti B2B, XCentium has developed extension pages that have structured data properly in place for the specific page type.

Google search has structured data types for many specific content pages outside of eCommerce pages including the following:

  • FAQ’s
  • Articles
  • How-To's
  • Events
  • Breadcrumbs
  • Job Postings

We find that our clients often require a “Frequently Asked Questions (FAQs)” page on their website.  Google offers a structured data format for FAQ pages and individual question/answer pairs to create rich results on google search and actions with Google Assistant, see below for how frequently asked questions rich results could appear in search results for your website:

OptiSeo1

So, XCentium has leveraged the ability to create custom page types and widgets to build out elements that leverage Google’s structured data, allowing your team to simply create FAQs on your FAQ page that will automatically tag the HTML with the correct structured data elements necessary for Google to identify the elements of the page as being used for FAQs.

In Optimizely B2B’s CMS it’s as easy as adding an “FAQ” widget, populating the question and answer fields, and then arranging it on your FAQs page as you would with any other widget, shown here in the Spire CMS:

OptiSeo2OptiSeo3

We have also adapted the same logic to work with the Classic CMS:

OptiSeo4

OptiSeo5

See how Google recognizes the markup as valid FAQ structured data for the above screenshots:

OptiSeo6

We at XCentium have applied this same logic to other specific content pages like the ones listed above, including blogs/articles, events, and how-tos.

Sep 06, 2023

Comments

Please login to comment.
Latest blogs
IDX21323 - RequireNonce is true, Nonce was null

We have multiple clients configured with Azure Active Directory (Microsoft Entra) for requiring authentication when accessing their website. The...

David Drouin-Prince | Oct 1, 2023 | Syndicated blog

Minimum Detectable Effect in Optimizely Web Experimentation

Understanding Minimum Detectable Effect Minimum Detectable Effect (MDE) is a core statistical calculation in Optimizely Web Experimentation. In...

Matthew Dunn | Oct 1, 2023 | Syndicated blog

Configured Commerce - Introduction to Long-Term Support (LTS) Releases

First off, for those who have not had a chance to meet me yet, my name is John McCarroll, and I am the Technical Product Manager for the Optimizely...

John McCarroll | Sep 29, 2023

Auto-translate with OpenAI in Optimizely CMS

You can now auto-translate content using your favorite online AI service, inside the old trustworthy Episerver.Labs.LanguageManager!

Tomas Hensrud Gulla | Sep 29, 2023 | Syndicated blog