Hyper personalisation with Optimizely
I wrote a series of pieces recently on delivering an achievable approach to hyper personalisation for brands without the resources of TikTok or Netflix, setting out the core concepts you need to know, guiding principles for how to approach it, and culminating in a practical guide for delivery using the latest and greatest tools in the Optimizely tech stack. It's a 3-parter:
- The landscape of user-centred personalisation in 2024
- Guiding principles for digital content users and creators
- Practical steps for delivering hyper-personalisation using Optimizely
I'd love to hear how others are approaching this as causal and generative AI tools start to blow traditional segmentation personalisation models out of the water, and Visitor Groups starts preparing to shuffle off-stage...