If you’ve logged into the Azure portal recently to check the Application Insights for your Optimizely DXP environment, you might have noticed a new toggle in the Logs UI labelled simply:  "Agent." And as you create a new query, being prompted with...

Overview A month ago I wrote up my takeaways from Opticon New York ( Opticon New York & The Strategy on Upgrading to CMS 13 & Commerce 15 ). The headline was that Opal has grown up: the platform as a whole is now the Optimizely Agent Platform , an...

Upgrading to Optimizely CMS 13 marks a major architectural shift as Optimizely Graph takes over as the central query and delivery engine, retiring the legacy Search & Navigation system. Delivering these enterprise solutions at Niteco frequently...

WebMCP is coming to Optimizely: a strategic view for CMS and Commerce teams At Opticon 2026 in New York, Alex Atzberger framed Optimizely's strategy around three experiences: the marketer experience, the customer experience, and the agent...

Overview Well, another exciting Opticon in New York City wrapped up last week and it was certainly one of the most fun and exciting ones I've been to, Niteco was there in force with our whole leadership and delivery team for UK and USA and it was ...