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Optimizely Connect Platform

The Optimizely Connect Platform (OCP) empowers developers to streamline data ingestion and channel activation by creating new connectors that integrate seamlessly with any marketing suite.  Developers can publish their connectors to our App Directory, and marketers can easily install and use the apps to compose digital experiences. OCP makes it easy for developers to connect customer data sources and any marketing suite together and provides marketers with single-click activations that simplifies their job significantly.

How it works

Optimizely Connect Platform (OCP) simplifies data ingestion and channel activation by providing pre-built connectors for marketers, while allowing developers to create custom connectors on our serverless compute platform for application development. By connecting your sources of customer data, businesses can gain a comprehensive view of their customers and optimize their experiences across multiple touchpoints. 

OCP’s secret power is helping marketers create a single source of truth for their customer data, gain insights into customer behavior and preferences, and providing them a suite of easy tools to take action. 

OCP provides a complete and easy-to-use developer experience.  Our comprehensive SDK’s, API’s, sample code, and thorough app scaffolds give developers what they need to get started quickly in building apps.  Built by developers, for developers, we’ve got you covered for all your needs across the lifecycle of your app. 


Optimizely Connect Platform (OCP) apps are built on the Node.js framework, and you can use almost all of its APIs from within an app using the Node SDK. The key management will happen automatically within an app as well so you do not have to ask the users for their keys. Learn more about our SDKs and how to use them.

OCP App SDK API Reference 

OCP Node SDK API Reference