Optimizely’s Web Experimentation allows users to A/B test and multi-variant test different user interface variations on their website for optimization and personalization. Use this product to enhance user experiences and to optimize each customer’s journey by using customer driven data. Three Different tiers/levels of the Web Experimentation product include Grow (Basic), Accelerate (Standard), and Scale (Premium). See the Features tab below for a closer look into the differences of each tier/level.
Running tests on your site has never been any easier! See below for steps on implementing the experimentation platform and the required skills for developers.
Explore the full implementation details, click here.
Explore full list of skillsets required here.
Optimizely's Web Experimentation has a plethera of new features! Choose your level of personalization from the Grow, Accelerate, or the Scale packages. Check out the top features for each package level.
Check out these blogs from Optimizely’s Regional VP of Solution Architect and team members!
Last updated: Apr 25, 2022