Want to understand the difference between the architecture of Optimizely's B2B and B2C products? Check out this comparison by Josh Schoonmaker. Here Josh gives us the details on the major differences between the SaaS architecture of B2B Commerce and the PaaS architecture of B2C Commerce. Josh also shines light on Optimizely's purpose behind the two different architectural services. Watch to learn more about how Optimizely offers extensibility for customer personalization.

0:00 Introduction

0:14 B2B Commerce vs. B2C Commerce

2:03 B2B Architectural Overview

2:41 Module structure and extension points