Here’s a demo of Optimizely Campaign: a software that creates, manages and analyzes campaigns and messaging, and automates the marketing lifecycle.
0:00 Introduction: What is Optimizely Campaign?
0:16 Campaign types and properties
0:45 Segmentation of recipients
1:16 Content editor
1:37 Campaign marketing automation
2:26 Integration and interfaces (API functionalities, preconfigured plug-ins)
3:02 Reporting and analyzing capabilities