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As search evolves beyond traditional SEO, businesses must adapt to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This article explains these concepts, emphasizes the importance of speed and structured content, and...

Luc Gosso (MVP)

We’re excited to welcome the latest group of Optimizely Most Valuable Professionals (OMVPs) into the program! This summer’s cohort highlights a blend of developers, strategists, and digital leaders who’ve been making waves across the Optimizely...

Satata Satez

When it comes to content management architecture, the pendulum often swings between tightly coupled “headed” CMS setups and the flexibility of fully headless. In reality, many organizations are finding the sweet spot in between:  hybrid headless ....

Minesh Shah (Netcel)

Introduction In my previous post , I explained how to customize the ContentArea rendering pipeline in Optimizely CMS 12 so editors can see unpublished block content while previewing pages in the CMS. That approach works great inside the CMS UI...

Adnan Zameer

Optimizely CMS provides a simple yet powerful built-in job system that handles most standard scheduling scenarios with ease. Developers can easily implement these jobs to run automatically on a defined schedule or trigger them manually through the...

Stanisław Szołkowski

If you’ve spent any time with  Optimizely Opal —Optimizely’s cross‑platform AI assistant—you’ll know it can already plan, generate, analyze, and automate across Optimizely One. Under the hood, Opal orchestrates  agents  and  tools  to decide what ...

Graham Carr

Two Opal Hackathon projects explored how to bridge data and action. Using the Optimizely.Opal.Tools SDK, we extended Opal with new tools, showing how it acts as an enablement layer for developers and marketers.

Andy Blyth

Introduction in this post, I have created a custom DeepL glossary translation for specific words. For example, when translating from English to German, the standard translation for "Hello" is "Hallo." However, using my custom DeepL glossary, I wan...

Deepmala S