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A look back at Optimizely's most transformative year yet, with Opal at the center - and what's coming next in 2026.

Michał Mitas

I have been exploring Personalization on Optimizely CMS 12 – Simple to set up, and can be utilized throughout the website. I came across this... The post Optimizely : Show Personalized Content Blocks appeared first on Madhu Anbalagan's Blog .

Madhu

In assisted-commerce, call-center, and B2B scenarios, a Sales Agent often needs to work on behalf of multiple customers within a single authenticated session. A typical requirement looks like this: A Sales Agent logs in once (via OKTA) Uses Select...

Sunil

Users at least get access to Azure Application Insights even within minimum access level if you are requesting access to DXP management portals at https://world.optimizely.com/service-request-forms/access-to-dxp-portal/. Azure Application Insights...

K Khan

Explore Optimizely's architectural shift in 2025, which removed coordination cost through a unified execution loop. Learn how agentic Opal AI and integrated data systems drive learning velocity for developers and marketing teams.

Andy Blyth

The Problem Bit of a niche issue, but we are building a headless solution where the presentation layer is hosted on Netlify, when in a regular delivery cycle and work has to be tested a deployment preview is generated with a unique url, as part of...

Minesh Shah (Netcel)

Supercharge your Optimizely Graph search experience with powerful new features for multilingual sites and fine-grained search tuning. As search continues to be a critical component of any digital experience, I am excited to announce version 2.0 of...

Graham Carr

The AI landscape in digital experience platforms has shifted dramatically. At Opticon 2025, Optimizely unveiled the next evolution of Optimizely Opal – positioning it not merely as an AI feature bolted onto their DXP, but as a fully independent...

Graham Carr