After another excellent Opticon event, I tool time to distil my thoughts and write up some key takeaways which can be summarised in two words: Choice and Instructions! Check out my LinkedIn article here: https://www.linkedin.com/pulse/opticon-2023...

Optimziely CMS Approval Sequences are an important tool for organisations that use CMS to translate, review and quality check content before publishing. A typical Optimziely CMS Approval sequences configuration involves multiple stages of approval...

I’ve just published a new article on how high-value data is reshaping brands and driving the e-commerce revolution to the FTT blog. In this piece, I delve into the importance of customer data as the fuel that propels your e-commerce revolution...

The most powerful E-Commerce segmentation is possible when your data platform knows everything about your products. Then you can segment, personalise, experiment and sell to customers who are interested in various types of products. This post...

As a Solution Architect, I nerd out on new technologies, plugging systems together, good code, solving problems and the general process of designing software. And that is why I have been writing technical blog posts for a few years.  This time I...