Optimizely welcomes Welcome!

Welcome, a four-time Gartner Leader that brings the best capabilities of content marketing platforms (CMP), marketing resource management (MRM) and digital asset management (DAM) together in a single solution, will be joining the Optimizely family!

What does Welcome do? It has built-in features such as a calendar, campaign management, tasks and workflows, DAM, content editing, and performance analytics.

Here are some useful links to help you learn more about Welcome.

• Optimizely landing page
• Optimizely press release
• Welcome website
• Welcome user guide
• Welcome documentation

Welcome already works with Optimizely Content Cloud using a connector built on the Content Delivery and Content Management API. The connector currently works one way (Welcome -> Optimizely), however, we are already working on making the connector work both ways.

Sign up for a free account now and start exploring the potential of Welcome and how it can further improve the overall martech solution for your clients!