Nicola Ayan presents an extensive review of the Optimizely platform and its architecture in just 7 minutes! This video gives you the full Optimizely DXP and explains how each layer provides a complimentary function to enhance the digital experience; i.e. Content Cloud, Commerce Cloud, Product Recommendations, etc. Watch and learn how Optimizely's products come together to gather customer data and create customer driven experiences.
0:07 Optimizely's Welcome
0:36 Optimizely's Content Cloud (CMS, Search & Navigation, form connectors for CRM, Community API)
1:56 Optimizely's Web Experimentation
2:22 Content Intelligence & Recommendations
2:57 Commerce Cloud
3:23 PIM Add-on
3:37 Product Recommendations
4:07 Optimizely Data Core Services
4:47 Optimizely Data Platform
5:52 Developers (API layer, Optimizely Feature Experimentation)
NEXT: Watch Using Optimizely for a Hybrid Headless Implementation next to continue the conversation on Optimizely's product infrastructure.