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  • Syndicated blog - Posted on: Oct 21, 2021

    Optimizely uses DisplayTemplates to provide a way to render different partials for data types. DisplayTemplates are native to ASP.Net MVC, though, and Optimizely builds upon them, for instance, by specifying a Tag. An example of this is the...

  • Posted on: Oct 18, 2021

    In Gartner's most recent survey of marketing technology leaders, they say, "Marketing leaders report they still utilize only 58% of their martech stack's full breadth of capabilities — a level that has remained flat since 2019." Marketers are ofte...

  • Syndicated blog - Posted on: Oct 18, 2021

    ContentReference properties provide a way to select a single item in Optimizely CMS when you don't need the featureset a ContentArea provides. However, rendering an item with a ContentReference is a bit different. I explored this a bit in my artic...

  • Syndicated blog - Posted on: Oct 18, 2021

    Say hello to PictureRenderer.Optimizely! The html helper that makes it super simple to render HTML Picture elements in your Optimizely CMS 12 solution. Images are automatically cropped and resized, and the browser will always select the most optim...

  • Syndicated blog - Posted on: Oct 14, 2021

    A ContentReference property allows you to select a single ContentData object for reference. By default, when you render these property types with the PropertyFor helper, it renders as a link for a page, or displays the name of a block. This is...

  • Syndicated blog - Posted on: Oct 13, 2021

    Now that Optimizely 12 runs on .NET 5 it can be run on a Mac, and with most front enders using Macs, I thought it might be useful to demonstrate the steps on how to get it up and running on a Mac.

  • Posted on: Oct 12, 2021

    As you all might have noticed, there has been quite a number of changes on World that's been happening the past couple of months. World has always been a community for the developers to find documentations, share blogs, and join discussions in...

  • Syndicated blog - Posted on: Oct 12, 2021

    This is the second article in a series about personalization. During this series, I will cover the different sides of personalization, from more general definitions of personalization to Optimizely cloud-based personalization products offering and...

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