Polly Walton

Alias: Polly Walton

Company: Niteco AB - United Kingdom

Location: United Kingdom

Blog: My little corner

About me: I am a visionary and results-oriented digital leader with 15 years of experience transforming customer experiences for global brands. Proven ability to develop and execute comprehensive, data-driven customer experience strategies aligned with business objectives, turning research and insights into revenue-generating opportunities. I have expertise in leveraging customer information flows, analytics and single customer view data for experimentation using Optimizely suite & emerging technologies.

CRP Information

Level: Novice

Total contribution points: 8 (gain 42 points more to level up)

Score Distribution

Experimentation Evolution with AI (Masterclass Recap)

Posted on: Nov 21, 2025

Rating:

If you think you are not using AI in your experimentation program you are probably wrong. Ever asked an AI to rephrase a hypothesis or brainstorm a...

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