Chris Sharp
Aug 8, 2019
  4511
(4 votes)

Episerver Insight UI Updated for Visitor Group Tracking

If you’ve looked recently at the Episerver Insight UI, you’ll likely notice a new top-level filter for “Visitor Group”. While the Insight UI is updated automatically, the tracking of the visitor group is not automatic, and it is important to know that visitor group tracking is a developer task. To take advantage of this new filter, you will need to update your solution’s tracking events to send the user’s visitor group information, as the standard page view tracking does not add this type of tracking data by default. 

This new visitor group filter helps to address some highly requested use cases for Insight. As of right now, you can't create Insight segments based on events that are tracked on the user (note: it is on the roadmap). Segments are created based on information in the user's profile. More information on creating segments can be found here: https://world.episerver.com/documentation/developer-guides/profile-store/profile-store-api/segments/

For example, say I want to create a group of users who have visited the "Contact Us" in a specific geographic region. In Insight, this currently can't be done. BUT! It can be done using visitor groups. Furthermore, it's very possible that many of the actions/scenarios that users want can be satisfied using visitor groups. Now that we can now track visitor groups in Insight, if you wanted to see a report for those users who have done that action, just create a visitor group with the criteria, track the visitor groups, and create a segment of users in that visitor group.

The usage of this filter requires additional tracking into the Profile Store with the visitor group information. Visitor group tracking has been supported since the release of EPiServer.Profiles.Client 1.9.0 in update 271. Specifically, the visitor group tracking method is part of EPiServer.Tracking.Cms version 1.9.0. The documentation for visitor group tracking can be found here: https://world.episerver.com/documentation/developer-guides/tracking/visitor-group-tracking2/.

Aug 08, 2019

Comments

Please login to comment.
Latest blogs
Optimizely For you Intranet

Having been at Optimizely and in the CMS industry for nearly 16 years I have seen clients’ intranet requirements go from a simple site just to hous...

Robert Folan | Sep 22, 2023

Vulnerability in EPiServer.GoogleAnalytics v3 and v4

Introduction A potential security vulnerability was detected for Optimizely Google Analytics addon (including EPiServer.GoogleAnalytics and...

Bien Nguyen | Sep 20, 2023

Overriding Optimizely’s Content Recommendations Block to Implement Custom Recommendations

Introduction The Content Recommendations add-on for Optimizely CMS dynamically recommends content from your site tailored to the interests of each...

abritt | Sep 13, 2023 | Syndicated blog

Developer contest! Install the AI Assistant and Win Bose QC45 Headphones!

We are thrilled to announce a developer contest where you have the chance to win a pair of Bose Headphones. The goal is to be the first developer t...

Luc Gosso (MVP) | Sep 7, 2023 | Syndicated blog

Send Optimizely notifications with SendGrid API, not SMTP

If your Optimizely site already sends transaction emails through an email platform API, why not do the same with Optimizely notification emails?

Stefan Holm Olsen | Sep 6, 2023 | Syndicated blog

Optimizely Configured Commerce Custom POST API

Introduction When creating custom API controllers for an Optimizely B2B project it’s possible you’ll want to create POST calls. Following the...

Dylan Barter | Sep 6, 2023