Online customers, Customer 2.0, is a “researcher” who never will buy anything without first carefully reading product reviews and discuss products and brands with people they trust. Social shopping is about engagement and inspiration to stimulate...

Online customers, Customer 2.0, is a “researcher” who never will buy anything without first carefully reading product reviews and discuss products and brands with people they trust. Social shopping is about engagement and inspiration to stimulate...

Online customers, Customer 2.0, is a “researcher” who never will buy anything without first carefully reading product reviews and discuss products and brands with people they trust. Social shopping is about engagement and inspiration to stimulate...