Minesh Shah (Netcel)
Dec 17, 2024
  3157
(6 votes)

SaaS CMS - Pages and Blocks get the Visual Builder Treatment

I’m thrilled to see that Optimizely has now enabled Visual Builder for OG Pages and Blocks within SaaS CMS, and I’m guessing this will become standard for CMS13. Previously, Visual Builder was only available for Experiences, forcing us to revert to traditional on-page editing which was somewhat clunky or use the "All Properties" view, which didn’t provide a great preview experience.

With Visual Builder, we now get the best of both worlds: an intuitive editor experience combined with the ability to preview our changes in real time. I haven’t taken this for a proper spin yet, but the early signs are very promising.

When editing structured pages, the new interface looks like this:

As shown above, updates can be made in the left panel, and they are instantly reflected in the main preview panel.

In contrast, the old on-page editing view looked like this and was never as responsive:

Additionally, Visual Builder is now available for Blocks as well. The interface for Blocks is similar to Pages, and it looks like this:

Although my templates aren’t perfect, this is entirely within our control via the frontend presentation layer (Next.js).

This is just a quick post to share my initial impressions, but I’ll provide more updates as I integrate this into my own templates.

Dec 17, 2024

Comments

Janaka Fernando
Janaka Fernando Dec 18, 2024 07:10 PM

I'm going to need a wider, high-resolution monitor

Please login to comment.
Latest blogs
Reducing Web Experimentation MAU Using the REST API

Overview Optimizely Web Experimentation counts an MAU based upon the script snippet rendering for evauluation of web experiement. Therefore when yo...

Scott Reed | Feb 13, 2026

Install the new AI Assistant Chat for Optimizely

AI Assistant Chat is a revolutionary feature introduced in version 3.0 of Epicweb.Optimizely.AIAssistant that brings conversational AI directly int...

Luc Gosso (MVP) | Feb 12, 2026 |

Building a TwoColumnWideLeftSection in Optimizely CMS 13 Visual Builder

This post walks through a practical “66% / 33%” section built for Visual Builder using the composition tag helpers: , , , and . Visual Builder is...

Francisco Quintanilla | Feb 12, 2026 |

Advanced Form Submissions for Optimizely CMS 12

Managing form submissions in enterprise Optimizely CMS installations can quickly become inefficient. While the default Optimizely Forms submission...

Adnan Zameer | Feb 12, 2026 |