With the rise of AI and its integration into online shopping, personalization has become the cornerstone of an enhanced customer experience. Optimizely provides a solid solution for personalized product recommendations, enabling a customized...

In this blog, I have summarized my experience of using and learning product recommendation feature of Optimizely Personalization Artificial Intelligence Services. The product recommendations are configured under a campaign for different products t...

Quality Assurance (QA) plays vital role not only for finding bugs but also for strategic business growth. Web experimentation tests different web page designs, helping businesses choose the best options based on data. QA’s role is crucial in this,...