If you clicked on this article, you already know that getting the right message to the right person at the right time helps drive conversions and boost the overall ROI of your content. But where to begin? Plotting out your personalization strategy...

We are very pleased to be releasing some developer tools to support Optimizely B2B Commerce and Optimizely Content Cloud integration.  This release includes the B2B Commerce API SDK and a downloadable Reference Kit .  With these tools, Optimizely...