Over the last few months, my colleagues at Netcel and I have partaken in two different challenge events organised by Optimizely and centered around Opal. Opal is Optimizely’s agentic marketing AI, deeply integrated across the Optimizely One...

This summer, the Netcel Development team and I took part in Optimizely’s Opal Hackathon. The challenge from Optimizely was to extend Opal’s abilities by creating tools that would wrap actual business flows allowing Opal to focus on inputs and...

Following on from Minesh's insight on how to extend Extending Application Insights in an Optimizely PaaS CMS Solution , I'd like to share another way you can use Application Insights to improve your offering.  Application Insights has the ability ...

In my previous blog, Opal Tools Support Comes to Stott Robots Handler v6 , I shared the news about new Opal Tools being built directly into the Stott Robots Handler AddOn for Optimizely PAAS CMS 12.  In practice Opal handles generating and modifyi...

During August, the Netcel team and I took part in the Optimizely Opal Hackathon.  The challenge for this hackathon was to generate tools that extend Opal's abilities within the Optimizely Platform.  As a late second entry for our team, I put forwa...