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  • Posted on: Jan 05, 2026

    Over the course of November, my colleagues at Netcel and I took part in Optimizely’s Opal Innovation Challenge. We were tasked to be inventive and to discover new ways in which we could use Opal with emphasis on Specialized Agents, Workflows and...

  • Posted on: Dec 03, 2025

    Over the last few months, my colleagues at Netcel and I have partaken in two different challenge events organised by Optimizely and centered around Opal. Opal is Optimizely’s agentic marketing AI, deeply integrated across the Optimizely One...

  • Posted on: Sep 28, 2025

    This summer, the Netcel Development team and I took part in Optimizely’s Opal Hackathon. The challenge from Optimizely was to extend Opal’s abilities by creating tools that would wrap actual business flows allowing Opal to focus on inputs and...

  • Posted on: Sep 25, 2025

    Following on from Minesh's insight on how to extend Extending Application Insights in an Optimizely PaaS CMS Solution , I'd like to share another way you can use Application Insights to improve your offering.  Application Insights has the ability ...

  • Posted on: Sep 19, 2025

    In my previous blog, Opal Tools Support Comes to Stott Robots Handler v6 , I shared the news about new Opal Tools being built directly into the Stott Robots Handler AddOn for Optimizely PAAS CMS 12.  In practice Opal handles generating and modifyi...

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 Workplace: Netcel Ltd.
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