Ritu Madan
May 5, 2023
  2909
(1 votes)

Bitbucket CI/CD pipelines for Optimizely CMS 12

Recently, we had a client with code repository hosted on Bitbucket and they showed interest in setting up CI/CD pipelines for automating Optimizely CMS deployments from within Bitbucket. When I started researching, I found several blog posts and documentation around building Azure Devops pipelines for Optimizely CMS deployments. But none that would guide us through building Optimizely CI/CD pipelines in Bitbucket. So after spending quite some time understanding Bitbucket pipeline basics, a lot of trial and error and help from other fellow colleagues, I was able to setup a Bitbucket CI/CD build pipeline for my project.

This exercise was quite the learning as it wasn't just Bitbucket pipeline specific. I learnt Bash and Powershell scripting. I learnt how Azure Devops and Bitbucket pipelines are so drastically and syntactically different from each other.

I also learnt that this effort needed sharing, because this topic is relevant and very much in need of more readily available, one stop shop content. Hopefully, after this, others on the same path won't have to spend as much time figuring smaller pieces and syntax for Bitbucket pipelines like I did.

Please follow along to the detailed blog here, providing step by step breakdown of the Bitbucket pipeline code.

I will look forward to feedback and recommendation from others here, to make this better.

May 05, 2023

Comments

Please login to comment.
Latest blogs
Creating an admin tool - unused assets

Let's make an admin tool to clean unused assets and see how to extend your favorite CMS with custom tools and menues! We will build a tool step by...

Daniel Ovaska | Apr 15, 2026

Running Optimizely CMS on .NET 11 Preview

Learn how to run Optimizely CMS on the .NET 11 preview with a single-line change. Explore performance gains, PGO improvements, and future-proofing...

Stuart | Apr 15, 2026 |

Your Optimizely Opal Is Probably Burning Carbon It Doesn't Need To

Four patterns Optimizely practitioners could be getting wrong with Opal agents: inference levels, oversized tool responses, missing output...

Andy Blyth | Apr 15, 2026 |

Optimizely CMS 13: A Strategic Reset for Content, AI, and Composable Marketing

Optimizely CMS 13 is not just another version upgrade—it represents a deliberate shift toward a connected, AI-enabled, and API-driven content...

Augusto Davalos | Apr 14, 2026