Episode 2 of the OMVP Strategy Roundtable is out

AI is everywhere right now. Strategy decks are full of it. Roadmaps promise it. Tools are shipping faster than teams can keep up.

But when it comes to actually adopting AI inside organisations, the story is far more complicated.

In Episode 2 of the OMVP Strategy Roundtable, members of the OMVP Strategy Community came together to talk openly about what really happens when AI moves from idea to implementation and, more importantly, to everyday use. This conversation focused less on what AI can do, and more on why so many AI initiatives stall after the initial excitement fades.

Across the discussion, one theme kept resurfacing: AI adoption is not a technology problem, it’s a people and operating model problem.

The panel explored how organisations often rush toward AI capabilities without clear ownership, realistic expectations, or a plan for how teams will actually change the way they work. From experimentation that never scales, to unclear success metrics, to internal resistance driven by fear or overload, the group unpacked the real friction points that slow adoption down long after the tools are in place.

Rather than treating AI as a feature to roll out, the conversation framed adoption as an ongoing learning process. One that requires space for experimentation, clarity on value, and leadership that’s willing to evolve operating models, not just add new technology on top of old ways of working.

As with our first episode, this roundtable brought together experienced strategists and practitioners who have seen these challenges play out across multiple organisations and industries. The discussion reflects real-world experience, not theory, and is grounded in the realities of delivering and sustaining change.

Due to the depth of the conversation, Episode 2 is released in two parts on Optimizely Academy, with a full-length version available on Spotify. We recommend watching both parts to get the full context and flow of the discussion.

Featuring Dom Graveson, Lori McDonald, Janaka Fernando, Kashif Hasan & Paul de Metter:

🎥 Watch Part 1: [Academy Link]
🎥 Watch Part 2: [Academy Link]
🎧 Listen to the full episode on Spotify: [Link]

If you’re responsible for shaping AI strategy, driving adoption, or helping teams move from experimentation to impact, this episode offers practical insights into what it really takes to make AI work in practice, not just on paper.

As always, we’d love to hear your thoughts. If this session sparked questions, reflections, or ideas for future topics, join the conversation in the community or reach out to the Optimizely Community team.