Here is a little-known trick to store and retrieve JSON property data more efficiently.

If you store complex types in a PropertyList property in Optimizely, you might want to consider how they perform. Read here for a performance tip.

When doing a routine performance test, during a CMS 12 upgrade, I was able to achieve 95% performance improvement. Let's look at SearchValues with a simple case.

If you also hate false errors in your request logs, let’s clean up one path at a time. Here is how to avoid logging 404 errors caused by Outlook.

This past week I spent 4 days with Optimizely at Opticon 2023 in San Diego, and got to hear a lot of inspiring announcements and ideas. Here are my personal favorites.