Thanh-Vi Le
Jun 23, 2022
(0 votes)

Integrate Optimizely with GA4

Google Universal Analytics and Google Analytics 4 

In 2019, GA4 was introduced with the aim of helping businesses approach evolving measurement standards, which involved the following capabilities: 

  • Measuring different kinds of data 
  • Delivering a strong analytics experience 
  • Visualizing unified user journeys across websites and apps 
  • Predicting new insights with machine learning 
  • Keeping up with a changing ecosystem (find out more here) 

GA4 has become Google's recommended version of Google Analytics. Its previous versions – Universal Analytics/Classic Analytics – are some of the most popular analytics tools in use today, but GA4's updated capabilities have been pushing customers to migrate. 

Here are some key differences:

Universal Analytics  GA4
Measurement Session-based Flexible event-based
Reporting Limited across platforms and devices Fully enabled across platforms and devices
Debugging No DebugView report available DebugView report available
IP anonymization Can be enabled/disabled Enabled by default – can’t disable it due to privacy laws
Automation Limited Machine learning-based

On July 1, 2023, GA4 will officially replace Google Universal Analytics.


Integrate Optimizely with GA4 

 If you would like to migrate to GA4 now, we have several guides on how to integrate Optimizely Web or Full Stack, depending on your use case: 

We will continue to provide further support as we get closer to the sunset of Universal Analytics in 2023. 

Jun 23, 2022


Please login to comment.
Latest blogs
Optimizely SendGrid SMTP host is deprecated

SendGrid is a services for sending email that is included in Optimizely DXP. Previously was the recommended SMTP server to use,...

Tomas Hensrud Gulla | Dec 4, 2022 | Syndicated blog

Hosting Optimizely CMS 12 on Docker Engine

Since Optimizely CMS can now be deployed as a Docker container, here is a demonstration of building, running and scaling an Optimizely CMS 12 site ...

Stefan Holm Olsen | Dec 4, 2022 | Syndicated blog

How to use CacheTagHelper with content areas in Optimizely CMS 12

I might be going out on a limb here - if you have a better solution, feel very free to share it!  Upgrading your Optimizely web application from .N...

Andreas J | Dec 2, 2022

The 1001st Piece in your 1000 Piece Puzzle: .NET Default Interface Functions

I was recently working with a client who wanted a reasonably large subsystem added to Optimizely that would add automated management to their...

Greg J | Nov 28, 2022 | Syndicated blog