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I think you can set it via PageData.ExternalUrl https://world.episerver.com/documentation/class-library/?documentId=cms/7/a4836c71-120f-e573-b47b-46d4c740c5dc
or content.Property[MetaDataProperties.PageExternalURL]
I am creating a custom page programatically, I need to assign certian values to the page attributes. One of which is to assign a custom value to Simple Adress property of the page. How can I achieve this programatically.