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Hi Nathan
You can try overridding the SetDefault method on the block definition where you should be able to work with the content name.
You can also hook into the IContentEvents.ContentCreating event and work with the block there.
David
Is there a way to set default text for block names that cannot be edited by the editor so that developers can add to blocks a descriptive text of what type of block it is? For example, if I had a block type of "Slide" and if the editor creates a slide block and they give it a name of "Primary Ad for March" then in the Assets pane, it's displayed as "slide: Primary Ad for March". I know you can hover over the block to see its type, but this would be nice in some circumstances.