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The best-in-class experimentation and feature flagging platform for you

If you are looking for the most robust feature flagging platform for testing your website and applications, look no further! Optimizely’s Feature Experimentation (previously known as Full Stack) promises more features, greater personalization capabilities, and more comprehensive program management features than its competitors. With each new feature, you will find a greater opportunity to capture more customer-driven feedback from your tests and drive growth for your business.

Check out the feature comparison below for details on how Optimizely’s Feature Experimentation compares to the four top competitors in feature flagging and testing.

Feature Highlights

In experimentation, we know that better features = better performance = greater insight. Optimizely invests heavily in building quality products to ensure that our customers have a deep knowledge of the patterns and interactions of their websites and applications. Having a comprehensive platform for your feature flagging needs increases your ability to test your applications, track customer engagement, and drive success through customer-driven data and insight. 

Best-in-class Experimentation with every Feature Flag
Test multiple variations of any feature and roll out the winner without an extra deployment
World-class Experimentation Support
Level-up your experimentation program by leveraging Optimizely's expertise in leading digital experimentation over the last decade and our community of experimentation experts
Ultra Low Latency Decisions
Use Optimizely's 12+ SDKs to make extremely fast decisions, so your experiments don't slow your customers' experiences
Targeted Deliveries
Roll out your features to a fraction of your overall traffic or to specific audiences for smooth releases
Multiple Concurrent Experiments per Feature Flag
Maximize the number of insights you can seek at the same time for the same feature
Mutually Exclusive Experiments
Eliminate spill-over effects from running multiple experiments in one customer experience. Leave the complexity of managing orthogonal experimental groups to Optimizely
Stats Accelerator
Minimize the time to statistical significance and insights by dynamically adjusting traffic allocation with machine learning
Multi-armed Bandit
Maximize conversions by dynamically allocating traffic to variations that show the best performance

Optimizely's Feature Experimentation vs. The Competition

Find out why Optimizely has the best-in-class industry expertise

Experiment Types

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty
Multi-Armed Bandits
Using data science, pick a performant feature variation faster. You decide what to optimize for		 checkmark.png checkmark.png
Multivariate Testing ?
Test multiple variables in A/B testing		 checkmark.png checkmark.png checkmark.png
Mutually Exclusive Experiments ? checkmark.png checkmark.png checkmark.png

  

Feature Management

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty
Kill switches ?
Need to roll something back quickly without a deploy/software update? Kill features remotely		 checkmark.png checkmark.png checkmark.png checkmark.png
Progressive delivery capability ?
Slowly roll out new features and back using the UI		 checkmark.png checkmark.png checkmark.png
App feature management ?
Skip long deployment cycles and App Store review and remotely configure features in mobile, OTT and other apps		 checkmark.png checkmark.png checkmark.png
Phased roll outs ?
Use targeting rules and percentage roll outs to determine who sees what and when		 checkmark.png checkmark.png checkmark.png
Feature Rollouts ?
Rollout new features for your users to view live		 checkmark.png checkmark.png checkmark.png checkmark.png
Feature Flags ?
Toggle features on/off remotely or use percentage rollouts		 checkmark.png checkmark.png checkmark.png checkmark.png
Feature Variables ?
 checkmark.png checkmark.png checkmark.png

  

API & SDKs

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty
Event Data Export ?
Access your event data programmatically		 checkmark.png checkmark.png checkmark.png
REST API
Use the REST API to control your experiments		 checkmark.png checkmark.png checkmark.png
Webhooks
Notifies your system when a project is updated		 checkmark.png checkmark.png checkmark.png
SDKs ?
Server-side, client side, mobile, and OTT kits		 checkmark.png

  

Implementation

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty
Environments
Implement different environments and platforms		 checkmark.png checkmark.png checkmark.png checkmark.png
Whitelisting ?
Shows specified variations to a few, select users		 checkmark.png
Integrations
Apps, CMS, code references, etc.		 checkmark.png checkmark.png checkmark.png
Logging
Logs information about your experiments to help you with debugging		 checkmark.png checkmark.png checkmark.png
User Profiles ? checkmark.png checkmark.png checkmark.png checkmark.png

  

Security and Administrative Control

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty
Single Sign-On (SSO) checkmark.png
Account level-2-step verification checkmark.png checkmark.png
Individual 2-step verification checkmark.png checkmark.png
User-Based Roles & Permissions ?
Assign different roles (Administrators, Project Owners, Editors, and Viewers) to each person on the team		 ? checkmark.png

  

Results

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty
Experiment results page
See results for your experiment on a results page		 checkmark.png checkmark.png
Stats Engine
Statistical framework that lets you run experiments and easily interpret results		 checkmark.png
Metrics
Track the performance of your experiments		 checkmark.png checkmark.png
Offline Events ?
Programmatically send events to results using offline events endpoint		 checkmark.png
Custom Segmentation
Allows segmentation by specific parameters (i.e. browser type, device type, campaign, etc.)		 checkmark.png checkmark.png checkmark.png checkmark.png

  

Targeting

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty
Bucketing and provisioning ?
Use advanced audience rule sets to group and target users		 checkmark.png Partial
Audience Builder
Create your audience based on criteria you set		 checkmark.png
Custom Attributes (Visual Editor)
Add visitors to your experiment based on custom information without using code		 checkmark.png

  

Program Management and Support

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty
Change History checkmark.png
Workflow & Approvals ?
Assign different phases of the experiment process to your team and approve next steps		 checkmark.png ?
Online Tickets checkmark.png
Knowledge Base checkmark.png checkmark.png Partial

  

More Features

Optimizely excels above its competitors in features and quality. Click below to find a list of additional features when you choose Feature Experimentation for your feature flagging needs.

Learn more about Optimizely’s Feature Experimentation