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World-class experimentation solutions for testing applications, reducing risks, and driving results

Web Experimentation and Feature Experimentation products are Optimizely's world-class optimization platforms that create unlimited opportunity for your website, mobile app, TV, and application testing. Both experimentation platforms have unique capabiltiies that have marked them as leading platforms for A/B testing and experiementation, but what are the major differences in these platforms that define each product? When choosing an experimentation platform, it is important to ask the right questions: Am I seeking to optimize the customer’s experience (such as messaging, formatting, etc.) on my website or am I seeking to optimize the actual performance of the website and or application itself? As you dive deeper into Optimizely’s experimentation products, notice the differences in the experiment setup, digital channels, and configuration to determine which platform can help optimize your application. Consider using both products when necessary and see the product table below for more information.

Check out the feature comparison table below to determine the best optimization tool for you.

Web Experimentation vs. Feature Experimentation

Find out which product is right for your experimentation needs

Feature

Optimizely's Web Experimentation

(JavaScript Snippet Experimentation)

Optimizely's Feature Experimentation

(In-code Experimentation)
Experiment Types Cosmetic changes (HTML/CSS/Java) Algorithms, Redesigns, Backend Performance
Digital Channels Websites Websites, Mobile Apps, TV, Services
Implementation JavaScript SDKs
Setup/Setting up Experiments Dashboard Interface, Visual Editor Dashboard, Code
Configuration Add snippet to your selected website. Use the visual editor or JavaScript to set up your experiment directly on the interface. Remotely configure feature flags. All flag/experiment decisions occur in-code with no reliance on external calls, for "near" zero latency.

  

Experimentation Feature Highlights

Optimizely's Feature Experimentation platform is armed with specific features that can unlimit your applications through feature flagging and other capabilities. Optimizely's Web Experimentation platform is the fastest, easiest, and best A/B testinng platform in the industry. Click below to learn more about the top features of Optimizely's Experimentation products that can provide customer driven data for your business needs.

Best-in-class Experimentation with every Feature Flag
Test multiple variations of any feature and roll out the winner without an extra deployment
World-class Experimentation Support
Level-up your experimentation program by leveraging Optimizely's expertise in leading digital experimentation over the last decade and our community of experimentation experts
Ultra Low Latency Decisions
Use Optimizely's 12+ SDKs to make extremely fast decisions, so your experiments don't slow your customers' experiences
Targeted Deliveries
Roll out your features to a fraction of your overall traffic or to specific audiences for smooth releases
Multiple Concurrent Experiments per Feature Flag
Maximize the number of insights you can seek at the same time for the same feature
Mutually Exclusive Experiments
Eliminate spill-over effects from running multiple experiments in one customer experience. Leave the complexity of managing orthogonal experimental groups to Optimizely
Stats Accelerator
Minimize the time to statistical significance and insights by dynamically adjusting traffic allocation with machine learning
Multi-armed Bandit
Maximize conversions by dynamically allocating traffic to variations that show the best performance
Performance Edge
Experience the world’s fastest A/B testing tool! Experiments run faster by moving experiment processing from the browser to the edge (CDN)
No-code Visual Editor
Make changes to your site or single page app without any coding skills. Visual editor can be easily run by non-technical personnel
Multivariate A/B Testing (MVT)
Looking for the best combination of variables? Experiment on multiple elements at once with MVT
Stats Engine
Optimizely’s unique approach to experience optimization that aligns statistics with the way businesses run experiments

Learn more about Optimizely Experimentation