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World-class experimentation solutions for testing applications, reducing risks, and driving results
Web Experimentation and Feature Experimentation products are Optimizely's world-class optimization platforms that create unlimited opportunity for your website, mobile app, TV, and application testing. Both experimentation platforms have unique capabiltiies that have marked them as leading platforms for A/B testing and experiementation, but what are the major differences in these platforms that define each product? When choosing an experimentation platform, it is important to ask the right questions: Am I seeking to optimize the customer’s experience (such as messaging, formatting, etc.) on my website or am I seeking to optimize the actual performance of the website and or application itself? As you dive deeper into Optimizely’s experimentation products, notice the differences in the experiment setup, digital channels, and configuration to determine which platform can help optimize your application. Consider using both products when necessary and see the product table below for more information.
Check out the feature comparison table below to determine the best optimization tool for you.
Web Experimentation vs. Feature Experimentation
Find out which product is right for your experimentation needs
Feature |
Optimizely's Web Experimentation(JavaScript Snippet Experimentation) |
Optimizely's Feature Experimentation(In-code Experimentation) |
| Experiment Types | Cosmetic changes (HTML/CSS/Java) | Algorithms, Redesigns, Backend Performance |
| Digital Channels | Websites | Websites, Mobile Apps, TV, Services |
| Implementation | JavaScript | SDKs |
| Setup/Setting up Experiments | Dashboard Interface, Visual Editor | Dashboard, Code |
| Configuration | Add snippet to your selected website. Use the visual editor or JavaScript to set up your experiment directly on the interface. | Remotely configure feature flags. All flag/experiment decisions occur in-code with no reliance on external calls, for "near" zero latency. |
How does Optimizely compare to the competition?
With a robust feature selection and deep program management options, Optimizely leverages every opportunity to give customers more insights.
See how Optimizely's expeimentation platforms compares to the competition.
Experimentation Feature Highlights
Optimizely's Feature Experimentation platform is armed with specific features that can unlimit your applications through feature flagging and other capabilities. Optimizely's Web Experimentation platform is the fastest, easiest, and best A/B testinng platform in the industry. Click below to learn more about the top features of Optimizely's Experimentation products that can provide customer driven data for your business needs.
Best-in-class Experimentation with every Feature FlagTest multiple variations of any feature and roll out the winner without an extra deployment |
World-class Experimentation SupportLevel-up your experimentation program by leveraging Optimizely's expertise in leading digital experimentation over the last decade and our community of experimentation experts |
Ultra Low Latency DecisionsUse Optimizely's 12+ SDKs to make extremely fast decisions, so your experiments don't slow your customers' experiences |
Targeted DeliveriesRoll out your features to a fraction of your overall traffic or to specific audiences for smooth releases |
Multiple Concurrent Experiments per Feature FlagMaximize the number of insights you can seek at the same time for the same feature |
Mutually Exclusive ExperimentsEliminate spill-over effects from running multiple experiments in one customer experience. Leave the complexity of managing orthogonal experimental groups to Optimizely |
Stats AcceleratorMinimize the time to statistical significance and insights by dynamically adjusting traffic allocation with machine learning |
Multi-armed BanditMaximize conversions by dynamically allocating traffic to variations that show the best performance |
Performance EdgeExperience the world’s fastest A/B testing tool! Experiments run faster by moving experiment processing from the browser to the edge (CDN) |
No-code Visual EditorMake changes to your site or single page app without any coding skills. Visual editor can be easily run by non-technical personnel |
Multivariate A/B Testing (MVT)Looking for the best combination of variables? Experiment on multiple elements at once with MVT |
Stats EngineOptimizely’s unique approach to experience optimization that aligns statistics with the way businesses run experiments |
