Web Experimentation

A/B and Multivariate website testing

Web Experimentation

Optimizely’s Web Experimentation allows users to A/B test and multi-variant test different user interface variations on their website for optimization and personalization. Use this product to enhance user experiences and to optimize each customer’s journey by using customer driven data. Three Different tiers/levels of the Web Experimentation product include Grow (Basic), Accelerate (Standard), and Scale (Premium). See the Features tab below for a closer look into the differences of each tier/level.

Getting Started

Running tests on your site has never been any easier! See below for steps on implementing the experimentation platform and the required skills for developers.

Implementation

Step 1: Add the Optimizely JavaScript API snippet to run on the head section of the webpage being tested.
Step 2: Select users for the experiment.
Step 3: Run the experiment.
Step 4: Read the data you have saved from the experiment using the window["optimizely"].get('data') function.
(Premium subscribers) Take more control by making an API call. Use other API functions such as ‘bucketVisitor’ to customize your algorithm.

Explore the full implementation details, click here.

Skillsets

Front End development skills, in example:
- Html
- JavaScript
- CSS

Explore full list of skillsets required here.

Features

Optimizely's Web Experimentation has a plethera of new features! Choose your level of personalization from the Essential, Enhanced, Advanced, or the Ultimate packages. Check out the top features for each package level.