In this video, Josh Schoonmaker explains the headless architecture for Optimizely's world class B2B Commerce Engine. Josh gives us the basic concept for headless architecture. It's important to know that the B2B Commerce Cloud was built with headless architecture. Josh shows us the architectural structure that creates the backend B2B Commerce Engine, giving customers the flexibility to choose the frontend application of their choice. Watch to learn more.

0:00 Introduction

0:12 What is headless architecture?

0:43 Why use headless?

1:55 B2B Commerce Cloud is headless

2:34 Application structure