In this video, Zach Coulter gives us the basics on how marketers can connect with their users through personalization campaigns in Optimizely's Web Experimentation. 

Watch as Chris Vafiadis helps us navigate our options with Optimizely Feature Experimentation (previously known as Full Stack), specifically when to use which SDKs. His explanation of microservice architecture gives us guidance, showing us where to run in-code experimentation.

Learn how Optimizely uses AI for customer driven data in this overview of Optimizely's Content Intelligence and Recommendations.