OMVP Lori McDonald shares an overview of Optimizely two commerce products – Optimizely Configured Commerce and Optimizely Customized products. Learn key strengths and differences of both platforms and some history of Episerver, Insite and Optimizely that will help you better understand Optimizely’s strength in the digital commerce market.

If you have been using our product for a long time, or are more familiar with our past product names but don't know what they are called now, visit our Product Migration page to understand the historical names of our products.

0:00 - Intro

0:25 - Configured Commerce

0:58 - Customized Commerce

1:32 - Customized Content (Visitor Groups)

1:57 - Optimizely's History

3:47 - Configured and Customized Commerce Comparison