At the latest Optimizely Virtual Happy Hour, we explored how to unlock the full potential of Visual Builder and the Optimizely Data Platform (ODP) to create seamless, data-driven digital experiences.

Mark Everard (OMVP & Co-founder, First Three Things) walked us through the best practices and hidden gems of Visual Builder, demonstrating how teams can edit and optimize content effortlessly.

Meanwhile, Maurice Camara (Lead Onboarding Solutions Architect, Optimizely) deep-dived into the integration between ODP, CMS, Content Recommendations, and Experimentation, revealing how AI-driven personalization boosts engagement and business growth.

This session was packed with insights for developers, marketers, and digital strategists looking to enhance personalization, efficiency, and customer experience using Optimizely’s powerful tools.