Introducing Marketing Arena - Turning Web traffic into Revenue
How many of you - honestly – make the most out of the traffic to your Web site? I've been working with Internet services since the mid-nineties and during all those years, I've only met a few clients that really push their sites to the limit and truly optimize. Why is that? Everyone wants to do it, but most don't know how to start, don't have the time or fail trying, because it's too complicated or too expensive.
We have talked to our customers and partners and asked what they want to optimize, starting today, and it drilled down to a few specific needs. They want to:
- Start working much more with SEO on a regular day-to-day basis.
- Have an easy way to optimize and track campaigns or part of a Web site for business owners.
- Personalize the content, especially in the B2B area, where every transaction and contact potentially has a large value.