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  • Syndicated blog - Posted on: Oct 02, 2025

      Introduction In Web experimentation bucketing is used to assign users to different variations in an experiment. This is done in order to ensure consistent experiences provide statistically valid outcomes. Bucketing is deterministic , it is stick...

  • Syndicated blog - Posted on: Oct 01, 2025

      Introduction Personalization has become de facto standard for any digital channel to improve the user's engagement KPI’s.  Personalization uses varies techniques to target the users which include location, usage patterns, service history etc...

  • Posted on: Sep 29, 2025

    Here’s our documentation on warmup in DXP : 🔗 https://docs.developers.optimizely.com/digital-experience-platform/docs/warming-up-sites What I didn’t know is that you can also trigger  warmup in your local development environment . This can help...

  • Posted on: Sep 28, 2025

    This summer, the Netcel Development team and I took part in Optimizely’s Opal Hackathon. The challenge from Optimizely was to extend Opal’s abilities by creating tools that would wrap actual business flows allowing Opal to focus on inputs and...

  • Posted on: Sep 27, 2025

    Introduction This blog provides a technical guide for integrating Commerce Search v3, which leverages Google Cloud's Vertex AI Search, into an Optimizely Configured Commerce environment. This integration is engineered to significantly enhance the...

  • Posted on: Sep 25, 2025

    I am pleased to announce that the official v1.0.0 of the Opti Graph Extensions add-on has now been released and is generally available. Refer to my previous blog post for further details on this package ( A day in the life of an Optimizely OMVP -...

  • Posted on: Sep 25, 2025

    Following on from Minesh's insight on how to extend Extending Application Insights in an Optimizely PaaS CMS Solution , I'd like to share another way you can use Application Insights to improve your offering.  Application Insights has the ability ...

  • Posted on: Sep 24, 2025

    As part of a recent Optimizely DXP project, I needed richer telemetry from the Content Delivery API than the default Application Insights integration provides. The aim was to capture custom properties such as content IDs and cache status so that w...

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