For many companies, the web has become a cornerstone, if not the heart, of their business. Even if you never want this to happen, have you considered what would happen if your site went down for a significant length of time? Or even for just a few...

Web personalization is about delivering targeted content and adaptive web experiences based on what you know about each visitor. For ambitious web marketers looking for the next leap in returns, this is a massive opportunity. Of course, it’s not...

A while back, I wrote a blog post for Econsultancy’s #JUMPchallenge, looking at the four Cs of multichannel marketing. This time, I’m following up on that theme and drilling down into one of the most important Cs: content. From ecommerce and...

Nielsen’s 2010 Internet & Technology Report found that the average Australian Internet user spent 17.6 hours per week online last year , up from 16.1 hours in 2008. When it comes to social interaction, the report also revealed that the internet is...

Our friends at Econsultancy have been running a blogging competition calling for contributions around the subject of joined-up marketing and PR. So, we thought it was a great opportunity to jot down a few of our thoughts on the matter. Very quickl...