#LTV #CX #ODP Some varieties of loyalty are illogical or ideological (think of sport, politics, religion for example). Not so customer loyalty. Customer loyalty shrivels if a product or service doesn’t meet expectations. Customers are ruthless,...

Despite off-shore software development being a proven way of working, there is still fear and trepidation about making it work. Why? Over the last 20 years, I've worked with local and remote development teams. I've been involved in opening,...

Despite off-shore software development being a proven model there is still fear and trepidation about making it work. Why?

When viewed through a lens of data your DXP is more than a production and delivery platform for your content. It is the engine for your customer data strategy.

If you ask a software company how to solve any business problem you may have, the answer will always be to buy their software. They will provide statistics, analysis and research to support their claim. If you ask an advertising agency how to solv...