I recently joined my colleague Anne Tracy, Associate Digital Marketing Strategist, to discuss how to find quick wins to increase your website conversions. Listen or read below to learn how to find the items with the lowest effort, yet highest rewa...

No matter what the function of your website is, the ultimate goal is to deliver the optimal user experience (UX) and increase conversions. Conversions is a little bit of a loose term. There’s micro conversions, macro conversions – and conversions...

Has your company been wanting to redesign their website, but can’t agree on the best course of action? Let’s say you hire the best designers in town to give your site an entirely new look and feel. It looks great, but does that mean it’s going to...

The best time to start improving your eCommerce rates is now. I mean right now. As we continue through Q2 into Q3 the ideal time to start optimizing your website is during the spring and summer months. Many commerce websites have seasonality....

There have been rumors for a long time of Facebook working on a way to do eCommerce within their social network. However, there was no mention of it at Facebook’s most recent F8 conference. While people have been able to sell through Facebook, it...