AI is rapidly becoming a core capability in modern digital experience platforms. As developers working with Optimizely CMS 12 (.NET Core), the real question is no longer: “Can we integrate AI?” But rather: “What is the right architectural approach...

In any eCommerce solution, the catalog is the backbone of the digital experience. A well-designed catalog structure in Optimizely Commerce ensures fast performance, easy management, and a smooth customer journey — while a poorly designed one can...

Personalization is one of the most powerful features of Optimizely CMS . By tailoring content to specific audiences, you can significantly improve engagement, conversions, and user satisfaction. One common scenario is detecting mobile visitors and...