Sure, we all know what an A/B test can do. But what is an A/A test? How is it different? With an A/B test, we know that we can take a webpage (our “control”), create a variation of that page (the new “variant”), and deliver those two distinct...

When preparing to build a test in Optimizely Web Experimentation, we often know what we want to change and where we want to change it. Even knowing who we want to target may come to mind rather easily. However, knowing exactly which metrics we wan...

Exciting news for Optimizely users! Opal integration is now seamlessly woven into the Optimizely Suite with its latest inclusion in Optimizely Data Platform (ODP). This enhancement brings forth a time-saving and powerful new tool for understanding...