I am thrilled to announce that Ultimedia has achieved the prestigious status of an Optimizely Platinum Partner. This is a significant milestone for us, reflecting our dedication to excellence in digital experience optimisation and a testament to t...

OptimizelyOne: Revolutionising Marketing with AI-Driven Content Optimisation In the fast-paced world of digital marketing, staying ahead of the curve is essential for success. Enter OptimizelyOne, the groundbreaking product from Optimizely, which ...

How to Conduct Gap Analysis In the context of Optimizely Web Experimentation, “Gap Analysis” refers to the process of identifying discrepancies or gaps between the current state or performance of a webpage or digital experience and the desired sta...

Understanding Minimum Detectable Effect Minimum Detectable Effect (MDE) is a core statistical calculation in Optimizely Web Experimentation. In simple terms, it represents the smallest relative change in conversion rate that warrants detection. To...

Within the domain of Optimizely Web Experimentation Metrics, the emphasis is on objective key performance indicators (KPIs) selected to assess an experiment’s outcomes and impact. These metrics serve as essential indicators guiding experiments...