Every experimentation team knows the feeling. You have a backlog of experiment ideas, but progress is bottlenecked by one critical team member, the Analyst. Our analyst is the hero of our experimentation programmes. She’s the one who dives into...

If you think you are not using AI in your experimentation program you are probably wrong. Ever asked an AI to rephrase a hypothesis or brainstorm a few ideas? That is a start. But you are just scratching the surface. The real opportunity is not in...