Episode 6  is Live!! The latest installment of my  Learning by Doing: Build Series  on  Optimizely CMS 12  is now available on YouTube! This video demonstrates how to build common components like headers and footers, create a dynamic navigation...

  Episode 5  is Live!! The latest installment of my  Learning by Doing: Build Series  on Optimizely CMS 12 is now available on YouTube!   This video demonstrates how to create a content tree in Optimizely CMS, building on content models from the...

  Introduction I am thrilled to announce the release of Episode 4 of my  Learning by Doing : Build Series on Optimizley CMS 12 on YouTube ! This episode is a demo, where we build out content models for TasteTrail, a fictional website designed to...

  Introduction In Web experimentation bucketing is used to assign users to different variations in an experiment. This is done in order to ensure consistent experiences provide statistically valid outcomes. Bucketing is deterministic , it is stick...

  Introduction Personalization has become de facto standard for any digital channel to improve the user's engagement KPI’s.  Personalization uses varies techniques to target the users which include location, usage patterns, service history etc...