Introduction Marketing success depends on one core principle : connection. We have may seen many marketing campaigns fail because they fail make this connection with the audience's persona. As part of the Opal Innovation Challenge, we set out to...

  Introduction Optimizely ODP has power to change how business engage with their customers by unifying customer data from various sources to provide a 360 degree view and enabling real time personalization there by empowering  business  teams. In...

  Episode 9  is Live!! The latest installment of my  Learning by Doing: Build Series  on  Optimizely Episode 9 CMS 12  is now available on YouTube! This video focuses on integrating Search Engine Optimization (SEO) fields into a custom Content...

  Episode 8  is Live!! The latest installment of my  Learning by Doing: Build Series  on  Optimizely CMS 12  is now available on YouTube! This video focuses on integrating UI elements into a custom CMS website using Bootstrap and custom CSS. The...

  Introduction Most of the modern web applications are built as Single Page applications (SPA) which provides a quick and smooth experience to the end user without causing full refresh of the pages. However this dynamic nature of the applications...