Introduction Personalization has become de facto standard for any digital channel to improve the user's engagement KPI’s.  Personalization uses varies techniques to target the users which include location, usage patterns, service history etc...

  Introduction Learning by Doing – Optimizely Build Series  is a YouTube series where I am building  a fictional  website called  TasteTrail , food discovery and recipe website using  Optimizely CMS 12.  In this episode, I have deep dived into ...

  Introduction Customer engagement through timely and personalized push notifications plays a crucial role in todays Digital First landscape. In this post we explore how to r eimagine such a real world use case in utility sector with Opal AI Conte...

  Introduction In this blog post, I will walk you through a step by step process to create a very basic home page on a Optimizley CMS Empty site. This is part of the “Learning by Doing: Build series” where we build a fictional website from scratch...

  If you have ever wondered how basic information (like GUID) from the ContentType created using Optimizely Admin view and the properties from the code come together seamlessly to provide the content type. Let us unbox and find out the process of...