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If you’ve passed an Optimizely Academy certification, you’ll now see something new beside your name on World —  fresh certification icons are live starting today!  Over the past few months, Academy has launched several new exams, but the...

Satata Satez

In the previous post , I showed how Opalytics lets you ask human questions and get analytics answers. This time we’re going full dev-mode: OAuth tokens, discovery docs, tool calling—and a small detour where I didn’t use the official SDK and built ...

Allan Thraen

Optimizely CMS 12 is built around a powerful and flexible content model. By understanding the core base classes and interfaces, developers can build scalable solutions, improve maintainability, and fully leverage the CMS’s extensibility. In this...

Pär Wissmark

We want to inform you of an important update to our email delivery partner,  Twilio SendGrid .   What’s changing? Starting September 15, 2025 , Twilio (including SendGrid) will no longer support communications to  Cuba  or  Syria . This change is...

Anna Pleshakova

My hackathon project for Optimizely OMVPs: plugging Piwik PRO into Opal, so you can just ask questions instead of fiddling with filters.

Allan Thraen

In any eCommerce solution, the catalog is the backbone of the digital experience. A well-designed catalog structure in Optimizely Commerce ensures fast performance, easy management, and a smooth customer journey — while a poorly designed one can...

Keshav Dave

Optimizely provides a wide array of APIs designed to empower developers to create rich, scalable, and personalized digital experiences. Below is an overview of some of the most valuable APIs you might want to explore for your next project, along...

K Khan

We’re excited to share that  CMP Administrator Certification Exam  is now live on  Optimizely Academy This credential is designed for professionals who configure and manage the  Content Marketing Platform (CMP) . By earning it, you’ll prove your...

Satata Satez