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This blog post continues the previous blog on the ODP (Optimizely Data Platform) implementation. ODP by default provides a lot of tracking events. You can... The post ODP (Optimizely Data Platform) Custom events tracking appeared first on Naveed...
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[Updated and republished blog from March 2022] A customer data platform (CDP) collects and unifies customer data from a variety of touchpoints into individual unified customer profiles. This data is then activated, and available to connect to the...
In my previous post, I talked pretty extensively about why setting up data governance is both an obstacle and essential to getting data into the PIM. Another common obstacle is trying to perfect your data prior to importing it to the PIM. You can...
You might be aware of the news, Microsoft is deprecating usage of the Instrumentation key–based data injestion . It has been almost one year since its announcement, but it made me thing about one thing while working with the solution of one of our...
We've all been there, one day or another, debugging a performance issue in production. It's hard to predict and especially difficult to find when it's our first time. Fortunately, though, there is a lot we can do to prevent such issues and today...
By now, a lot of us have already participated in one or more CMS 12 upgrade projects. The others are still evaluating whether they should do it now or wait some more. Regardless of when you do it, there will definitely be some unique upgrade...