Big Tech knows AI radically transforms productivity. With huge roadmaps of work, AI propels them faster than ever. It's noteworthy that these same companies are driving the future of AI too. They call it 'dogfooding'. Using their own tech to test...

A value proposition tells the world why you exist. But they ain't easy to write. Here's a framework I use to help me. Think of your value proposition as the sum of four parts: A simple, plain English statement What do you stand for? Your mission...

If you’re responsible for your company website, there will be times you’ll question whether the software you’re using is right for you. Here are the 5 signs things need to change. 1. TCO a little too spicy  If the total cost of ownership, includin...

When we started early in 2023 we didn’t have any clients. To be honest, we didn't really have a business plan. Hope was our strategy. LOLs. Since then we’ve been fortunate enough to work with: a global consumer brand, a market leading retailer, a...

The bigger the digital agency, the more expensive they are to work with. Makes sense, right? They’ve got hundreds, maybe thousands of salaries to pay each month. ‘Mouths to feed’, as they say. Truth is, it doesn’t make sense for an agency to have ...