This installment of a day in the life of an Optimizely OMVP gives an in-depth coverage of my trip down to London to attend Opticon London 2025 held at the Barbican centre. In this post you will get a sense of what the event was like and what...

I am pleased to announce that the official v1.0.0 of the Opti Graph Extensions add-on has now been released and is generally available. Refer to my previous blog post for further details on this package ( A day in the life of an Optimizely OMVP -...

Introducing Opti Graph Extensions: Enhanced Search Management for Optimizely CMS I am excited to announce the beta release of **Opti Graph Extensions** , a powerful new AddOn package for Optimizely CMS 12 that brings advanced Graph management...

When building search experiences for modern digital platforms, relevance is everything. Users expect search to understand their intent, even when they use different terminology than what's in your content. They also expect the most important resul...

The way people discover content online is undergoing a seismic shift. Traditional SEO is no longer enough. With AI-powered tools like ChatGPT, Gemini, and Perplexity reshaping search behavior, two new disciplines have emerged:  Answer Engine...