The AI landscape in digital experience platforms has shifted dramatically. At Opticon 2025, Optimizely unveiled the next evolution of Optimizely Opal – positioning it not merely as an AI feature bolted onto their DXP, but as a fully independent...

Hello and welcome to another instalment of a day in the life of an Optimizely OMVP. On the back of the presentation I gave in the October 2025 happy hour (recording link here - Optimizely World Happy Hour Recording: Enhancing Experience with CMS &...

Hello and welcome to another instalment of a day in the life of an Optimizely OMVP. In this post I will be covering how to create a blazor based add-on in CMS 12 and how you get this published on various NuGet feeds including Optimizely's own feed...

This installment of a day in the life of an Optimizely OMVP gives an in-depth coverage of my trip down to London to attend Opticon London 2025 held at the Barbican centre. In this post you will get a sense of what the event was like and what...

I am pleased to announce that the official v1.0.0 of the Opti Graph Extensions add-on has now been released and is generally available. Refer to my previous blog post for further details on this package ( A day in the life of an Optimizely OMVP -...